chickbait
a brand and the product behind it, designed and built as one piece of work.
- client
- ChickBait
- year
- 2024
- services
- brand & identityproduct & design
the challenge
chickbait needed more than a logo — it needed a brand with real character and the product experience to carry it, without the two being briefed to different teams.
our approach
we developed the identity and the digital product side by side, so the brand people meet in the world is the same one they use on screen.
the outcome
chickbait is out in the world with a brand system and product it can grow into, and a single team behind both.